Born in India - Label WildChild

Label WildChild

Label WildChild is where boldness meets a sense of play. Born in India, with a spirit that’s unapologetic, the brand redefines resort and evening wear for the ones that embrace their sense of carefree abandon. Each piece is crafted to allow movement, regardless of the age or stage one’s at. Because at heart, we are all a little wild like a child.

What is the name of your label and what does it stand for?

It started with a name - WildChild - but really, it’s more like a reflection. A reminder that we all carry two sides: the wild in us that’s bold, fearless, and rebellious. And the child that’s soft, playful, and still finds joy in the little things. It’s about dressing for who you are - not your age, not the occasion, just the moment.

When was it founded, and what inspired its beginning?

Label WildChild was born in September 2023, inspired both by Indian women confidently embracing western silhouettes and my personal journey with confidence and self-expression. Label WildChild is a promise to stop hiding and start celebrating.

What makes your label uniquely Indian?

The spirit. The energy of the modern Indian woman: bold, expressive, and unapologetic. Every piece is made in India, by Indian hands and hearts, with a global voice.

About the Founder

Who is the founder?

I’m Kriti Bansal, 26, based in Delhi NCR. With a B.Com (Hons.) from DU and a post-grad from Pearl Academy, I followed my passion into fashion. WildChild is my energy - bold colours, music, and clothes that feel like freedom.

What inspired you to start this brand?

It started as an idea I couldn’t ignore. Influenced by my creative, joy-filled parents and a desire to create fashion that’s bold and free.

Do you have any personal connection to the craft or region your brand represents?

While not rooted in a traditional craft, my connection is to emotion and expression — drawn from music, travel, and bold women around me.

The Team & People Behind the Brand

Can you tell us about the team?

I started solo. Now I work with skilled master tailors and artisans. Every process — from dyeing to embroidery — is done locally with trusted Indian vendors. It’s still hands-on and proudly Indian at its core.

Craftsmanship & Textiles

What kind of techniques does your brand use?

We use cottons, cotton satins, and georgettes. Pot dyeing reduces waste. Embroidery is done by local artisans with care, not mass production.

Is there a story behind the craft?

It’s not about one regional craft — it’s about a small-batch, conscious approach and skilled local hands.

Are the materials locally sourced?

Yes, all materials are thoughtfully sourced. We avoid plastic, use quality trims, and keep the dyeing process low-impact. One conscious piece at a time.

Values & Practices

How do sustainability or ethics show up?

Sustainability is in everything we do — from fabric to packaging. It’s not a trend, it’s our foundation.

How is your production managed?

We’re fully made-to-order — no dead stock, less waste. Pot dyeing ensures reduced pollution.

Design & Aesthetic

What’s your design philosophy?

I don’t believe in repetition. I experiment with cuts, creating bold, flirty, and feminine pieces that celebrate confidence and freedom.

Who is the muse?

There’s no single muse. WildChild is for every woman who’s bold, confident, and unapologetically herself — at any age, in any body.

Your India

What does ‘Born in India’ mean to you?

It means everything. We’re built by Indian hands, rooted in Indian creativity, with a mission to elevate homegrown western wear.

Looking Ahead

What is your future vision?

To make WildChild a pan-India name and grow into a full-fledged fashion house with clothing, accessories, jewellery, and more — bold, luxury vacation wear, proudly Indian.

Any exciting plans?

We’ve joined The Chic Indian platform, have a playful new collection launching soon, and are exploring influencer collaborations. Stay tuned!