HÖÖK is a brand that celebrates craftsmanship and strives to give it modern form and help revive the era where the community of people (mostly women) used to handknit and crochet garments for their family and friends. Intertwined with love and crafted with passion, these handcrafted pieces weave stories and emotions into every stitch. Each loop represents the dedication and artistry of our skilled ladies from urban slums of Delhi.

Our mission is to empower artisans.
In a world where mass production often overshadows individual talent, we believe in the power of artisans. Behind every beautifully crafted piece lies the skill, dedication, and passion of these talented individuals.

At Hook , we cherish the artisans who bring our designs to life. Through fair and sustainable practices, we aim to uplift these unsung heroes of craftsmanship.

Join us in celebrating the artisans - the weavers, the knitters, the painters, the sculptors - whose hands weave magic into every creation. Let's create a world where their talents flourish and their voices are heard. Together, we can make a difference. We invite you to become part of a legacy, a testament to the beauty of handmade craftsmanship.